de Waffel Wagen

der Waffel Wagen is a conceptual, sustainable food truck. By focusing on one ingredient (the waffle), der Waffle Wagen is able to eliminating waste and decreases the load on inventory. The branding is built around blackletter type, which is a nod to the waffle’s Belgium origin and German language, as well as a “waffle toile,” to acknowledge the trucks French speaking location, Montreal.