The Brand

Introducing KIKI Coffee, a new brand of premium coffee with a focus on sustainability and exceptional taste. As a graphic designer, I took on a passion project to create the brand identity for KIKI Coffee, which features a striking color palette of dark green and light green. These colors were chosen to represent the brand's commitment to using high-quality, sustainably sourced ingredients, while also conveying a sense of freshness and energy.

For the logo, I created a bold, modern design that incorporates a heart, giving the brand a unique and memorable visual identity. This logo is featured prominently on the packaging, which also features elegant typography and simple, clean design elements.

Throughout the project, I focused on creating a cohesive brand identity that would resonate with coffee lovers who care about sustainability and quality. From the color palette to the packaging design, every element was carefully crafted to create a brand that stands out in a crowded market. The end result is a brand that feels modern, fresh, and inviting – the perfect complement to the rich, flavorful coffee inside every bag of KIKI Coffee.

Packaging

I created packaging for three different coffee bean strengths: light roast, medium roast, and dark roast. For each of these designs, I developed three distinct scenic backgrounds to represent the different strengths. The scenic backgrounds are dawn, daytime, and nighttime.

To create a cohesive look across all designs, I incorporated a green strip that provides all the necessary information about the coffee. This consistent design element ties all three designs together, enhancing their overall aesthetic appeal.

The combination of the distinct scenic backgrounds and the green strip effectively convey the strength of each coffee variety, while also providing consumers with essential information about the product. These packaging designs are sure to capture the attention of coffee enthusiasts who appreciate both high-quality coffee and visually appealing packaging.

Mock-Ups

I have created a set of mock-ups to illustrate how the branding can be utilised and to showcase its appearance on various products.