AZYMUS STUDIO | Brand design: visual identity

REQUIREMENTS: Azymus Studio is new-founded tech company that is working on quite innovative software solution whose target group are hair dressers and hair enthusiasts that would like to learn how to do a proper hair cut. A app and the software itself are still in it's developing phase, and the Azymus team just preferred to have a sharp and clean logo with a solution for metallic gradient color scheme. 

PROCESS: I was thinking about some epic logo appearance, since their product on Serbian marketing is considered somehow quite epic. Thunderstorm combined with scissors was my inspiration for the shape. Color pallet was not hard to find since we agreed that green should be the main color for further communication because of it's psychological effects. Regarding the typography, epic logo needs clear fonts, because overall appearance should maintain clean and minimalist approach. 

TOOLS: Adobe Illustrator, Adobe Photoshop