GRAVITY BRANDS | Print design: candle and perfume label

Role: Graphic Designer

Company: Graphic Illusion

REQUIREMENTS: Graphic Illusion team is working for several years with large L.A. brand “Fragrant Jewels” led by Gravity brands L.L.C. Working on printing tasks for them is qualified as one of the hardest requirements since they have very precise workflow that includes company management and printing vendor. The client wanted to keep the design as very light and it was important to include the illustration of the bird that is implemented in the background. Typography should be curvy, elegant and pooped out from the rest of the design elements. They have several fonts according to their brand book that are considered as standard, but they were always open to find new ideas for the Title segment. 

PROCESS: When working on labels for Fragrant Jewels, we as a Graphic Illusion team always had a blank templates for every type of label that is requested and that was following by vendor printing guidelines that should be included in file deliverables. The most difficult part was to create background since I was using a lot of brush to fill the intensity and decrease it's color by still keeping it glossy and with texture. The bird was delivered by company management team, so the typography was the next challenge that had two revisions.

TOOLS:  Adobe Illustrator, Adobe Photoshop