Wellspring Pensacola Brand Identity

Wellspring Pensacola had a name and a vision of a future as a community of people committed to living deep in Christ, and pouring that life into the world around them, but they were in the beginning stages of realizing a church in downtown Pensacola. Working with the founder and pastor of Wellspring, together we crafted a brand identity around the idea of a vibrant community that dives into the deep end of what it means to be human and a Christian in the world today.

Using a core palette full of inspiration from water - from shallow to deep - we leaned heavily on teal hues with pops of vibrant oranges (in small instances) and neutral beiges.