Truzact is a brand that provides an app for crypto savings and investments. My roles as a designer was to collaborate with the founders and marketing teams to understand marketing objectives and requirements, and then produce high quality visuals and videos for product promotion.

General Design Approach

To make the brand appeal not only to crypto enthusiasts, I decided to go with very approachable Fintech vibe with the design theme. This is to make people who are not also into crypto interested in the services and features that Truzact has to offer them.

I chose a predominantly blue color scheme to evoke the feeling of trust, calm and stability towards the brand, with a lot of stock images of people to give the brand a human face.

Product Video

Social Media Marketing Flyer

Product Updates

As a growing brand, the Truzact app receives new updates and features to draw more users. To achieve this, I worked with the founders and marketing team to come up with videos to showcase what features are being introduced on each update.