MEC (Mountain Equipment Company) Shop Redesign Concept

The "MEC Shop Redesign Concept" is a project aimed at revamping the existing online store of Mountain Equipment Co-op, a popular outdoor gear and clothing retailer. The proposed redesign concept seeks to enhance the user experience by improving the overall functionality, navigation, and aesthetic appeal of the online store.

The design emphasis is on creating a seamless and intuitive shopping experience for customers. This will involve incorporating new features such as improved search functionality, user-friendly filters, additional sorting options, wish-listing and Quick Buy/Shop . Additionally, the redesign will focus on creating a visually appealing and modern design that aligns with the brand's identity and values through careful attention to typography, colours and hierarchy.

Overall, the "MEC Shop Redesign Concept" project aims to create a better online shopping experience for customers, ultimately driving increased traffic and revenue for Mountain Equipment Co-op

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