Elle - Google Glass Application
Introduction
Elle, the iconic lifestyle magazine from Hearst, was the first fashion brand to develop an application for Google Glass. Elle partnered with GoogleX and Perpetual to build the first Google Glass Magazine application to engage users using emerging technologies.
We helped Elle and GoogleX come up with the most effective eCommerce experience on the new frontier device.
Services Provided
Content strategy, User experience and Interaction design, Audio summaries and software development
Impact
The application was one of the first Google Glass applications launched along with CNN, Twitter and Gmail at Google's annual I/O conference. It was among the top 10 most accessed applications on Google Glass.
