The online Italian school by Treccani

We developed the e-commerce website of Giulia, the new Italian language school for students from all over the world.

Designing a start-up’s Brand Identity between tradition and innovation

We focused the visual language on the human figure and iconic aspects of Italy and the Italian lifestyle, to make the brand desirable by allowing people to identify with it. These photographic elements are complemented by delicate illustrations, which help to imagine a pleasant and light-hearted learning path.

Courses and online purchases

Giulia offers a digital service; we chose to place great emphasis on the illustration of an online course, to immediately immerse the user in what will be their future learning experience. At the same time, we have included on the home page some visual elements capable of constituting a strong reminder of the institutional presence of Treccani, which ties in perfectly with the cultural narrative of our country.