Peep - branding & identity

Peep is a fun glasses brand based in Brighton, U.K. that make wacky frames in colours to suit anyone and everyone.

They wanted the brand to represent summer, positivity, and self love. Their slogan is ‘Sunglasses your way’, which evokes a feeling a self expression and customisation.

I developed a playful and informal identity based on a looping word mark that evokes doodling in an expressive and creative way.