BigKids Toy Company
BigKids Toy Company
— AIGA Blue Ridge Flux Competition Winner —
The impact of great packaging can be a game changer. In this project, the flaws of a design needed to be examined, explained, and revamped. The goal is to re-imagine the same product, but with a different brand identity and a more successful design.
After rifling through the shelves, an item that piqued my interest was a toy yo-yo. I felt inspired and thus began the process towards a final design. For this project, I was also able to utilize my woodworking skills to craft a custom package for the toy yo-yo. This led to some fun challenges and creative resourcing for different components of the design.
James Madison University Project, 2022
