Jake's Beer Label Design

Jake’s Beer was a new beer to the Chicago scene, having been birthed out of the Connie’s Pizza brand. Jake’s was looking for a beer to signify its history stemming back to the early days of Giacobbino (Jake in Italian) coming to Chicago to start his business on 26th and Lowe. With that direction, Idea Booth, using Chicago coloring, Chicago elements, and Connie’s imagery, landed on the current Jake’s beer branding! And the beer is delicious as well.