Candela Cannabis Rebrand

Candela, one of Michigan’s premier cannabis brands, was revamping the quality of their product line up and they decided to revamp their branding to signify a new chapter for the brand. Idea Booth came in to give the brand a vibrant look with custom artwork, and design everything from their brand guidelines, packaging, website, swag, newsletters, business cards, and everything in between. The new Candela look has three main brand elements in the giraffe, cheetah, and sloth, all custom done by a local artist, giving the brand a new and improved look just like its products.