Hidden Spring - Influencer Campaign
Challenge
How do we promote Shield+ as a brand that provides value beyond protection and create a community with shared values for better health, safety, and sustainability?
Client
Universal Robina Corporation Agri-Industrial Group
Scope
Social Media
About the Brand
Hidden Spring is a natural mineral water bottled and produced by Universal Robina Corporation. Naturally sourced from Laguna, each bottle contains the essential minerals that our body needs on our journey to discovering wellness.
Making a splash with their wellness ambassadors
Hidden Spring wanted to bring wellness within everyone’s reach. To make this possible, we teamed up with influencers composed of fitness coaches, mental health advocates, nutritionists, and dietitians to promote Hidden Spring within their niche, and to help us create social media content that will engage people from diverse profiles, interests, and backgrounds to conversations about wellness.
We also partnered with groups like Flexfit and The Movement Studio to give our audience an access to exclusive workout routines, classes, and programs that will help them stay on track of their fitness and wellness goals.
Sharing holistic wellness in a hydrating way
Fitness is more than just working out, it’s a lifestyle. Starting a wellness movement beyond reps and sets, we collaborated with Hidden Spring’s ambassadors and partner studios for a series of videos and challenges that focuses on the importance of having good habits and mindset, and staying hydrated in the pursuit of wellness.
