Emotion Sells, Logic Justifies!

A lot of perfectly good research from many eminent institutions, thinktanks and universities just doesn't get read. Stakeholders and consumers of this work are deluged with information and are time poor. They are looking for "cut through" storytelling that captures the essence of the research imaginatively and concisely.

This example shows what can be done to lift data-dense, complex and word heavy content to accessible and creative messaging.