3D Ranch Logo Reveal

This is the official reveal of 3D Ranch!

We've been dancing around some cool ideas, but ultimately this guy was our most memorable choice.

As soon as this design fell onto the paper, I felt it was a winner. These inner locking D's run parallel together like a race track. Normally, this would come off as too modern, but the Ds' slab serif pieces make it distinctly western. Top it off with the Lone Star in the middle and boom, we're exactly where we're suppose to be.

Background: 3D Ranch is a piece of land just outside of Dallas, Texas. Why the three D’s? Well, it could stand for a handful of phrases thrown around on the ranch like: “Damn Dirty Dogs”, “Don’t Doubt Dad”, or my favorite “Drinking, Debauchery & Dumbassery”.