New Hights - Cherry, Almond, Plum

When creating the logo for New Hights, the primary goal was to appeal to the target audience and create a lasting impression. The young adults of today appreciate clean, sophisticated, and modern design. The approach used to create this design was a minimalistic yet visually impactful representation of the brand. The use of a serif font gives the logo a regal and classic feel, while the diamond in the center adds a sense of luxury and exclusivity. The feeling it evokes is one of refinement and luxury, which resonates with the target audience. The minimalism-focused design with maximalist characteristics further enhances this feeling by creating a balance between simplicity and extravagance.