New Hights - Cherry, Almond, Plum

The logo's icon is a perfect example of how minimalism and maximalism come together to create a memorable design. The use of the brand's combined initials with a diamond in the center alludes to the shape of an eye, referencing the saying "open your third eye." This clever allusion not only creates an eye-catching icon but also adds a deeper layer of meaning to the logo, which young adults appreciate.