Introduction

Carriage is a copywriting agency that prides itself on delivering high-quality written content for businesses and individuals. The agency believes that every piece of writing should tell a story and evoke emotion, whether it's a blog post, website copy, or a marketing campaign. 

Carriage's clients are diverse and include businesses of all sizes and industries, from startups to established corporations. They value the agency's ability to craft compelling copy that resonates with their target audience and drives results. 

The agency's brand values include professionalism, creativity, and attention to detail. They are committed to delivering exceptional work that exceeds their client's expectations and helps them achieve their goals.

Challenge

When designing a logo for Carriage, it's important to keep these values in mind and create a design that reflects the agency's commitment to quality and creativity. A logo that conveys sophistication, and a sense of motion would be fitting for this agency. It should also be memorable, unique, and visually appealing while conveying the message that Carriage is a trusted and reliable partner for all your copywriting needs.

Solution

In designing the identity for "Carriage". The mark is inspired by the Carriage typewriter KEY and an "ENTER" Key is reminiscent of typing, Which makes it a sophisticated but modern and memorable approach towards their customers. As it comes from the very root of the brand, the new mark is a strong representation of the brand that eventually would hold them for a very long time. The refreshed mark can be used in various real-life scenarios and printing elements making it easy to reproduce.

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