Church's Chicken Print Promotion

Independently owned, newly opened location wanted to advertise their new store by creating print collateral that included direct mailers, newspaper ads and coupons.

Given the special deals they wanted to promote, I created several oversized post cards, newspaper inserts and wall posters for the location.

A coupon book was also created which included free chicken for the year.  A marketing campaign was launched, only the first 100 people through the door were to receive these coupon books. The ads reached hundreds of clients and the 100 coupon books were distributed in less than 30 minutes of opening.

Tools: InDesign, Photoshop, Illustrator