Sweetpea is a fresh, modern and upmarket baby clothing brand targeted at affluent, fashion and environmentally conscious people. My brief required the logo design to feature a simple lettermark that needed to feel unique and contemporary.

I wanted to create a lettermark that was not only unique (tricky to do these days) but also nodded to the industry. I played around with many different options but fell in love with the idea of combining two babies lying side-by-side with that of the S letterform - super happy with the stylish and simplistic outcome! To keep in line with the contemporary part of the brief, I paired this logomark with a clean sans-serif typeface and brought in a pastel colour palette to wrap up the rest of the identity.

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