THE PROJECT

The Doze mission is centered around inclusivity and realism. Doze understands that your bed is more for just sleep. Your bed is where you cuddle, recover, find love, binge-watch, talk for hours, and more! Your mattress company should be a reflection of that.

The project involved a logo and a social media/print ad. The logo was intended to be trendy and flexible, fitting any color scheme. The cloud design takes advantage of negative space, in both the text and shape. The design is both enticing and relaxing.

The idea for the advertisement focused on one word: inclusivity.

Doze knows that every family is unique in its own way and wanted to show that in its advertisement. The ad focuses on a mixed-race, LGBTQIA+ couple basking in their love on the most comfortable bed on the market!