Blue Marine Sports Club - Environmental Graphic

The environmental graphics of the kids’ area for a sports club. This facility, opened in the spring of 2019, features an atrium and an easy-to-go-around circulation that seamlessly connect space. Taking an advantage of these architectural features, we drew on environmental graphics to create site-specific design that encourages its users to interact.

Word Bouldering

While walking through the entrance hall, there appears an iconic staircase with colorful letters randomly scattered on the wall. This space was designed on the concept of ‘Word Bouldering’. Just like climbing a bouldering wall, a positive word, such as “FUTURE” or “PEACE”, is spelled out when the same colored alphabets are followed with the eyes from the bottom up. Since users come to the sports club regularly, our goal was to create something not obvious but subtle that they would find randomly.