Aara Funk Branding

I wanted to showcase some of my branding design work for my small enamel pin business Aara Funk.

I wanted to achieve a couple things with the branding:

• I wanted to keep the colors cute and fun, to keep with the theme of the kind of pins I wanted to sell (see: the pin in the top left).

• I wanted the logo to appeal to my target customers (young women/people who collect cute enamel pins). I achieved that by making the logo a heart with a puppy-cat face and by choosing a playful font :)

To see more from the business, check out @aarafunk on instagram or visit www.aarafunk.com