A mexican manufacturer of laminated closet storage systems- wanted to understand the reason behind the failure of their strategic-located closet store, and to identify opportunities to target their new market.

USER RESEARCH

Interviews conducted within a team of anthropologist and designers.

Main insights

• Users rarely identify themselves with the closet solutions in the market, as users tend to be more flexible regarding order.

• Organization is needed outside the closets, and there is a great opportunity in the different areas of the home.

3 personas where identified:

The information was presented as follows:

Rapid prototyping and focus groups

New products