#87 Bajeko Sekuwa

Country: Nepal

Industry: Food, Restaurants

About: Bajeko Sekuwa, which means ‘Grandfather’s Barbecue’, is a Nepali restaurant chain that was established by Dinanath Bhandari as a roadside food stall close to the Tribhuvan International Airport, Kathmandu. The name came from the founder itself as the customers used to refer to Bhandari as Baje (Grandpa).

Mission: Specializing on beverages & grill based Nepali Cuisines

Values: Customer focus - Commitment - Passion - Speed - Teamwork

Words: familiar; warm; spices

Strategy: keep the warm tones of yellow and red and refresh the design for both the font and the grandpa illustration for more playfulness and familiar feel. A frame of hand-drawn spices and herbs around the logo decorates and reinforces the brand identity.