#84 Caloi

Country: Brazil

Industry: bicycles

About: CALOI is a major Brazilian manufacturer of bicycles and bicycle equipment, along with motorized cycles like the past Mobilette models, based in Sāo Paolo. In the 1960s, Caloi achieved some popularity, producing folding bicycles. Caloi was founded in 1898 by Italian immigrant Luigi Caloi. Mission: Creating the best riding experience for every cyclist, leading the bike world and being the preferred business partner across every channel we serve.

Motto: “WE MOVE PEOPLE FOR A BETTER WORLD”

Words: bold; inspiring; bike

Strategy: turn the first two letters of CALOI into an abstract bike through the intersection of simple straight lines. The motto “we move people for a better world”, placed around the brand name, reinforces the circularity of the brand symbol - the bike tire.