#81 Phenix

Country: United States

Industry: Hair Salons

About: Phenix was founded in 2003 by Jason and Gina Rivera and became the premier franchisor in the booming salon suites segment.

Purpose: to establish a new experience and opportunity for Lifestyle Professionals to own and operate a business at a fraction of the cost of traditional salon settings.

Words: excellence; empowerment; beauty

Strategy: a fluid and burning Phoenix designed through the combination of fire and hair elements - which also form the shape of the letter “P”. The colors were updated to a brighter palette of orange and warm gradients, and the typeface was refreshed for consistency.