Joy Coffee Co. Brand Development
Branding for a small, mobile artisan coffee business operating around the city of Lincoln. The primary brand idea utilised a simplistic representation of the arabica coffee plant in a traditional laurel style logo form centered around a strong logotype.
Premium Logo Variation
Two main colourways were developed, with the grey colourway as the primary and the gold for more premium products.
Brand Assets & Executions
Assets used throughout supporting imagery to strengthen brand recognition and build familiarity.
Packaging Design
Example coffee bag designs
More by Chris Wardle-Cousins View profile
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