Campanha Maré de vendas • Cordeiro

The incentive campaign for Cordeiro was based on the film “Cast Away”. The site was a game, with each sales goal in the month unlocking a skill. Until reaching the last skill where the seller could leave the island. The top four won a trip to Cancun.

The navigation of the site was horizontal, giving the total visualization of the island. To reinforce the idea that the seller was trapped on the island, it had sounds of the waves, of animals, and it changed according to the time of day (morning, afternoon and night).