Bluemix /ux Logo

Great products are created iteratively, and good UX design requires participants to test new ideas with, to see if those ideas should move into higher fidelity.

In the IBM Bluemix team, we needed a way to recruit users to get involved in usability testing. Our researchers were meeting people at conferences, but didn't have a convenient way to send them to a website to capture their information and follow up. So, working with two design researchers to craft the message and the content, I created a visual identity with the Bluemix brand as a starting point. Then, I coded up a simple landing page, and created business cards to match. You can check it out at http://www.bluemix.net/ux