AVE!

AVE!

AVE! is a hub of e-sport tournaments focused on the individual performance of the player, whatever his level. It is like the OASIS in Ready Player One, a common universe in which all games and their players intersect. The identity is intended to be clearer than the majority of video game platforms, in line with the democratisation of video games and their accessibility to all.

The intention of the app is to recall the world of the arena, the central place of life in Ancient Rome, where all the games come together in one place. The tournaments cards take the shape of the arches of the Coliseum. The off-white colour evokes the stone and sand in the arena. The colour orange speaks of the competition and, despite everything, the violence of the arena.