New Site, New Brand

As lead designer of ux/ui, I oversaw the end-to-end design of Shipwire.com, a B2B SaaS product that served as a platform for global fulfillment for Ingram Micro. Shipwire, founded in 2007, underwent an initial rebrand after its acquisition in 2016 to position itself as a leading logistics and fulfillment company. After this rebrand, however, the brand and its site sat untouched for several years. In 2020, I led the effort to rebrand it again to showcase Shipwire's advanced warehouse technologies and automation capabilities through a powerful platform with a vast network of warehouses.

Following this work, the site saw an increase in the number of unique visitors from 6,400 to 8,000, a 25% increase within six months. This redesign eventually contributed to the $3B acquisition by fulfillment giant CMA CGM. 

Major Pain Points

• Outdated information and messaging

• Mobile UX was an afterthought

• Featured clients no longer using the product

• Unevolved visuals including: iconography, illustrations, muddy color palette, dated photography styling and stock photography.

Wireframed, designed, prototyped, tested, developed and launched.

Credits: Gabriel Gallego + Alejandra Lopez