Mono Lisa

The Mona Lisa is definitely a masterpiece. But perhaps that is why it became an icon of the mass consumption of art.

This was noticed long ago by Malevich, Duchamp, and many other artists no less significant than Leonardo, appropriated this image in their arts.

This is often the case with high-quality, branded products - they become consumption icons. Sources of counterfeiting, speculation, desire for money and envy.