Hazers Branding

Hazers is a one-stop shop for bicycle enthusiasts. They provide all kinds of bikes and accessories along with repair services.

The concept of the logo was to create an iconic symbol by the name of the brand. The bolt icon represents the letter "H", it also indicates electricity. If you look at the negative space you will find the numerical digit ''1'' which conveys the icon of the one-stop shop. The italic look of the logo gives the feel of mobility.