Benfeitoria - Branding

The Benfeitoria

A crowdfunding platform for more than half a million people and institutions that are reinventing the way we produce, consume, create and interact. To carry out or support a campaign is to believe in the power of people and in our relationships. It is to value human creativity, collective care and doing together. In an increasingly divided world, the action of reconnection is revolutionary.

The project

The challenge was to redesign the logo and create a visual language for the brand. The graphics used are clippings of parts of the logo. These cutouts generated the geometric shapes that make up the brand's look. Bright and strong colors were used to reinforce the idea of an active company. Benfeitoria moves into the future.