Orange Finance - UI

Hey, Creators!

From a communication perspective, our key challenge was to distill the complex mechanics behind Orange into an easy-to-understand narrative for all web3 users.

In designing the logo, the team drew inspiration from the brand name. Simple but elegant, a circle was adapted with one quarter reversed to form the appearance of an orange with a stem. In the larger format, the logo is set upon an orange circle to striking effect.

The full case study can be found here. 👈

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