New service, new color.

We’re thrilled to announce the launch of Matera’s Rental Management tool, designed to help landlords and property managers easily manage and maintain their rental properties. With Rental Management, we’re committed to providing our clients with an intuitive, accessible, and hassle-free solution to all their property management needs.

However, launching a new product can be tricky, especially when your brand is already strongly associated with another kind of service, Co-ownership Management in our case. That’s why we needed to differentiate our new product through a slight change of brand and color.

We knew that we needed a color that would fit both our brand color set but also our product requirements, including accessibility, ease of use, and reliability. After hours of digging into Sanzo Wada’s holy “Dictionary of Color Combinations”, we eventually found, tested and settled on Cerulean Blue #0B9AB3, that will now represent the Rental Management side of Matera !