Hey guys,

One of my recent projects is this annual report for chain store - LIDL. Overall look of the report is based on very fresh and organic brand visuality. Natural colors, organic shapes and illustrations are the main elements of six themes of the LIDL’s communication message divided into six topics. Each topic talks about a different view. Also they have defined individual color palette and illustration/icon set.

6 main themes of visuality

Thematic pages of annual report

Selected spreads from the annual report

Thanks for watching!

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