History And Purpose of Branding

The term "brand" has experienced explosive growth in popularity in the fields of business and design over the past three decades. In the 1960s, during the time period depicted in the television show "Mad Men," a Cambrian explosion of brands, ranging from cigarettes to soap, has come to define modern marketing.

People have been using the word “brand” since the 19th century, but its origins can be traced back to the Old Norse term “fire-brand,” which centuries ago referred to a hot piece of wood that was used to permanently mark property, most commonly animals.

Speaking of this, let’s learn how people used to brand their businesses or products in ancient times and find out the similarities and differences between then and now. Read more.

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