About

Speedigo is a modern logistics company that delivers goods with speed and precision, using innovative technologies and efficient processes to meet the needs of businesses and consumers. Our brand values of speed, efficiency, and agility reflect our commitment to delivering the best possible service to our customers

About the logo

Challenges

One of the biggest challenges in this branding project was defining the brand's personality and attributes in a clear and compelling way. This involved understanding the target audience, the competitive landscape, and the brand's unique value proposition, and then creating a brand identity that reflects these factors.

Solution

To overcome the challenges we conducted thorough research and analysis of the target audience, competitive landscape, and brand's unique value proposition. By gaining a deep understanding of these factors, brand designers can more effectively define the brand's personality and attributes, and create a brand identity that reflects these qualities in a clear and compelling way. This research involved analyzing customer behavior and preferences, conducting surveys and focus groups, and studying the competition to identify gaps and opportunities in the market.