Poster – "Das A und O" (The Essential Thing) – Pt. I

These 2 posters were part of my application for UdK Berlin, where I was asked to interpret "das A und O" (which means as much as "the essential thing" in German) visually.

After thinking about the "A und O" for a long time I realized with an "ah" that there should be more "aaaah(a)"-s and "oooh"-s. So i founded an initiative demanding more enthusiasm and excitement.