Edutech Startup Landing page
Rebranded the website for https://www.surgeclasses.com/To design This I would normally
Research:
To start, I would conduct research on the target audience, competitors, and industry trends. This would involve:
Identifying the demographics, preferences, and needs of college students and professionals who may be interested in Surge Classes.
Analyzing the websites of competitors in the same industry to identify what works and what doesn't.
Staying up to date with the latest design and technology trends that could be relevant to the website.
Design Thinking:
Next, I would use design thinking methodologies to create a website that is user-centered and meets the needs of Surge Classes' target audience. This would involve:
Conducting brainstorming sessions with the Surge Classes team to identify the key features and elements that should be included in the website.
Creating user personas to better understand the needs, motivations, and pain points of the target audience.
Sketching out wireframes and prototypes to test and iterate on the website design before moving into the visual design phase.
Visual Design:
Finally, I would use my design skills to create a visually appealing and effective website that meets the requirements provided. This would involve:
Selecting a color scheme that complements the brand colors of red and blue while also being visually appealing to the target audience.
Creating a clear and easy-to-use navigation system that allows users to quickly find what they are looking for on the website.
Designing a layout that is optimized for both desktop and mobile devices.
Incorporating visual elements such as images, icons, and typography to make the website engaging and visually appealing.
Testing the website with actual users to identify any usability issues and make necessary improvements.
Overall, my approach would be focused on creating a website that is user-centered, visually appealing, and effective at meeting the needs of Surge Classes' target audience. By conducting research, using design thinking methodologies, and utilizing my design skills, I would work to create a website that is both functional and aesthetically pleasing.
As the colors for the website were given, I just had to adjust the design for it to look more aesthetic and visually pleasing.
Then I focused on what was told to me, the things that need to be included like the “programs we offer, our previous placements, testimonials, and our campus partners in a nutshell” part. So I incorporated them into the webpage with a few of my own additions from the already existing website.
The following is the wireframe for the same.
It was all completed in a day as the submission deadline for the assignment
