Ponoi River Co.

Wip Branding for Ponoi (“ПОНОЙ”) River Co (since 1991). - They operate high-end catch-and-release fly-fishing camps on the Kola Peninsula
(northern Russia).

Their camps are modern, stylish and classy. Their fishing program, staff and facilities are known as probably the best in the world, with as many as 40 permanent staff serving 20 clients. Their clients come from 30 different countries to fly-fish for Atlantic salmon. International Team of guides are dedicated professional instructors and carry a great bag of experience in different destinations around the world. The fishing is second to none and the river is known as the most prolific Atlantic Salmon river left in the world.

Target audience is 55-60 years old, but recently comes more and
more of new, younger generation (25-35 y.o.).