BRAND IDENTITY AND GUIDELINE FOR AUTO-DEALER

LOGO DESIGN FOR AUTO-DEALER ALLIANCE TRADE.

The company has been successfully operating under the Asia Trade brand in the Kazakhstan market for some time. Their business is the transportation of vehicles from South Korea to order and the sale of cars in stock. The sales process is completely under the control of the client.

Today, the company's offices are located in three Kazakh cities: Almaty, Astana and a large car dealership in Shimkent. There was a need to update the name, and at the same time create a new logo and branding for all branded media, with which they turned to me.

Client: ALLIANCE TRADE LTD.

Location: Shimkent, Kazakhstan

Instagram: alliance_trd

Website: alliancetradeltd.kz

Project: Logo, Identity, Guideline

Year: 2023

Design: Vladimir Pechonkin studio

Corporate identity media can have a dark or light background. A graphic element in the form of an enlarged logo star is made with a contour lineand is a key element of the brand's visual identity. On different media, it scales a little differently, but the general idea remains the same. An outline style graphic may have a glossy effect, as shown.