SHARE Lifestyle & Loyalty

We set out to not only improve the product from a transactional loyalty card with mediocre reviews but also into the region's leading lifestyle & marketing platform.

To address the challenge of keeping consistent design across all of the different touch-points, we built a new design system that is a single source of truth for global button styles, iconography, interaction patterns, and motion libraries.

Creative Direction: Aj Steven

UI Design: Alex Sol