RTL - Main Visual

RTL Deutschland

RTL Group (1924) is a leading entertainment company across broadcast, streaming, and digital content with a legacy of 68 television channels, nine streaming services and 36 radio stations across Europe.

The company has grown to represent a range of programmes, themes and partnerships across multiple touchpoints, all united by entertainment but not by a common identity. I was approached to join the Branding Team to work on the re-design of the overall design and strategy of RTL, with the aim of transforming it from a traditional broadcast company to a content, technology and data powerhouse.  

The goal was to make RTL a catalyst for transformation, making the brand a modern symbol of unity.  United but distinct, we wanted to honour the past while stepping into tomorrow and celebrating entertainment's ability to inspire people and lay the foundations for a more inclusive future.

Awards:

- iF Award in Communication & Typography.

- GBA’22 Gold in Excellent Brand.

- ADC Germany Award in Branding.

- Red Dot Award 2022, Best of the Best.

More at: https://www.behance.net/gallery/141375439/RTL-United-Brand