Suntree Homemade Lemonade

The goal for this project was to use letterpress techniques and skills to create a brand for a drink that would feature a packaging label and promotional poster. The drink chosen for the project was lemonade. When designing the brand, I wanted to experiment with different typefaces and point sizes to create a rustic and homemade identity. The type design also needed to add a playful aspect and cheerful personality to the brand.

Setting type became a puzzle that challenged my technical abilities and problem-solving skills. The limited type resources available led me to an expansive yet cohesive style of typographic jumble when typesetting the product information and brand tagline.

James Madison University Project, 2021