Vexo Logo Branding

For full project scope: https://zdrale.me/work/vexo

Project background:

VEXO, a mortgage broker specializing in assisting consumers in home ownership and refinancing, reached out with no prior branding. Seeking to establish a strong brand identity, they desired a simple yet bold approach to stand out from the competition. Committed to delivering exceptional customer service with honesty, integrity, and competence, VEXO provides home loans to traditional home buyers and real estate investors across the nation at the lowest interest rates and closing costs possible.

Project challenge:

One of the main challenges faced by the company was differentiating their brand in an industry filled with stale and uninspiring competitors. The objective was to create a distinctive brand identity that would effectively convey their commitment to exceptional customer service, honesty, and integrity, while resonating with their target audience of traditional home buyers and real estate investors. Simultaneously, they aimed to emphasize their dedication to providing the lowest interest rates and favorable payment plans in the market.

Project goal:

The goal was to design a logo and visual elements that would successfully communicate the company's values and services. After a month and a half of hard work, the team created a logo that combined the letters "v" and "x," symbolizing a house or roof. The chosen color palette featured darker blues, gradients, and pops of bright blue, while lively images of families enjoying their new homes further enhanced the brand's visual appeal.

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