Doce Mel - Branding

Doce Mel is a handcrafted confectionery specializing in stuffed brownies. A brand that believes in love as a motor force to make the world a better place. And so CEO of Doce Mel, Melissa Ferraz, is dedicated not only to creating wonderful sweets but also teaches other people to create their own recipes, making confectionery a means of professionalizing.

The focus of this rebranding is to position the brand as an exponent of the Rio de Janeiro Confectionery, where it operates since 2016, and thus opening the way for a national development.

The visual system was created from the name of the chef, which means bee. Thus we build an identity that brings elements of a hive.